課程名稱 |
國際企業管理 Multinational Business Management |
開課學期 |
110-1 |
授課對象 |
國際企業學研究所 |
授課教師 |
莊正民 |
課號 |
IB7033 |
課程識別碼 |
724 M1430 |
班次 |
01 |
學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
必修 |
上課時間 |
星期三2,3,4(9:10~12:10) |
上課地點 |
管二203 |
備註 |
限碩士班以上 且 限本系所學生(含輔系、雙修生) 總人數上限:40人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1101IB7033_01 |
課程簡介影片 |
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核心能力關聯 |
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課程概述 |
Descriptions
The past decades have witnessed the fast and growing trend of globalization in our modern societies. Globalization, from its very beginning through Silk Road, has brought forth profound and everlasting influence on human civilization, and also generates tremendous opportunities and challenges to individuals, companies, and governments around the world. Nevertheless, public sentiment about globalization has taken a sharp turn in the past few years. The rise and fall of Trump Administration, Brexit, and the surging of nationalism as well as ultra-right parties in Europe and other areas are all symbols of growing displeasure with the free movement of trade, capital, people, and knowledge. In addition to the political and social uncertainties around the globe, the recent outbreak of Covid-19 posed yet another unprecedented challenge to the global supply chain and the overall operations of multinational enterprises. It is therefore imperative for business and public policy leaders to have a close investigation on how various agents react and strive in global markets under the context of very different dynamics and institutions.
Among the wide encompassed commercial globalization phenomenon, this course mainly examines issues regarding industry globalization, firm globalization, and management globalization, and in particular, we focus on studying how global managers managing the challenges associated with devising strategies, building organization capabilities, and governing the operations of the enterprises whose activities stretch across national boundaries.
What makes the study of multinational enterprises unique? How does it differ and relate to conventional management and organization studies? One of the most striking characteristics of multinational enterprises (MNEs) is having subsidiaries or agents simultaneously operating in various countries with distinct economic, social, and political context. Global managers then have to deal with the diversity, dynamics, and inter-dependency arising from both external and internal environments facing MNEs. Therefore, in addition to the traditional focus on the environmental and strategic challenges to globalization, the organizational and management challenges to globalization, both critical but understudied, will be well examined in this course. In particular, taking the perspective that human capital is the key resource and ongoing foundation of a successful strategy, we investigate the behaviors and decision-making process of various global managers, and study how their roles, responsibilities, and relationships within the MNE’s are developed and evolved through the internationalization process.
Summing up, this course intends to first familiarize the students with the related analytical framework and logics developed from both academia and practice, and then to build up the capabilities for the application. The contents of this course are hence organized as follows:
Part I Environmental Challenges to Globalization
Part II Strategic Challenges to Globalization
Part III Organizational Challenges to Globalization
Part IV Management Challenges to Globalization
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課程目標 |
This course intends to first familiarize the students with the related analytical framework and logics developed from both academia and practice, and then to build up the capabilities for the application. |
課程要求 |
The class focuses on participant-centered learning. A discussion-oriented class is a partnership in which students and instructor share the responsibilities and power of teaching, and the privilege of learning together. A discussion group must evolve from a collection of individuals into a learning community with shared values and common goals. In particular, in order to achieve the expected learning effectiveness, students in this class are required to accomplish the following:
Pre-class
1.Read the materials and prepare the weekly assignments individually;
2.Participate in study group for the assignments, sharing and revising individual perspectives;
3.Do the write-up assignment individually and e-mail to TA before the deadline (i.e., 2 pm of the day before class).
In-class
1.Attend every class on time;
2.Active listening and responding, expressing your perspectives and challenging others. Relate your own experience to the subject. Different views are normal, desirable, and inevitable. There is not necessarily only one single conclusion or right answer about each case or issue;
3.Some basic values for the participation:
-Civility: politeness, openness, and sharing;
-Willingness to take risks: encourage daring and innovation, no sense of fear;
-Appreciation of diversity: in backgrounds, personalities, questions posed, learning styles, frames of inquiry, and spectrum of interpretations.
Post-class
1.Personal reflections: What impresses you most in this class? Do I learn anything unknown before? How can I reinforce the learning effects, and feed back into my own knowledge system?
2.What can I learn from other students and instructor in particular about the ways of interpersonal communication, as well as the attitudes and skills towards making points and counterpoints in public?
3.List what I can do to improve in the learning process for the next session, and carry them out.
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
1.Text: C. Bartlett and P. Beamish (2018), Transnational Management: Text, Cases, and Readings in Cross–Border Management, eighth edition, Cambridge University Press.
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參考書目 |
2.參考書 : 朱雲漢 (2020), 全球化的裂解與再融合, 天下文化。
3.參考書 : J. Micklethwait and A. Wooldridge (2000), A Future Perfect: The
Challenge and Hidden Promise of Globalization, Random House. (中譯本-完美大未
來:全球化機遇與挑戰,2002年,商周出版社) 。
4.參考書 : H. Mintzberg (2004), Managers, Not MBAs, Berrett Koehler. (中譯本:
MBA≠經理人,2006年,台灣培生教育出版).
5.參考書 : J. Micklethwait and A. Wooldridge (1997), The Witch Doctors: What
the management gurus are saying, why it matters and how to make sense of it,
Heinemann: London. (中譯本: 企業巫醫,2005年,商周出版社).
6.參考書 : P. Rosenzweig (2007), The Halo Effect: …and the Eight Other
Business Delusions That Deceive Managers, (中譯本: 商業造神, 2021年,商周出版
社).
7.參考書 : E. Schmidt, J. Rosenberg, and A. Eagle (2019), Trillion Dollar
Coach, Alphabet Inc. (中譯本: 教練, 2020年,天下文化) 。
8.參考書 :F. Trompenaars and C. Hampden-Turner (2020), Riding the Waves of
Culture: Understanding Diversity in Global Business, McGraw-Hill. (中譯本-卓
皮納斯文化報告,麥格羅希爾出版社) 。 |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Case Write-up Assignments |
25% |
Each student has to e-mail the write-up of each case to TA or upload it on CEIBA on or before 2 pm of the day before class. The write-up should focus only on your recommendations and the accompanying analysis to the major questions asked in the assigned cases, without repeating the case facts. It also requires you to apply the concepts and framework learned in this class to the analysis and recommendations for the case. It should be done independently and completely by each individual student. |
2. |
Presentation and In-class Discussion |
25% |
Students will be allocated into four study groups, and each study group will select two cases (one before mid-term and one after) to deliver the case presentation and organize the discussion in class. Each student has to prepare to be called upon by the instructor or discussion leader in class. Your participation grade will be based on both the frequency and quality of the participation in class. |
3. |
Mid-term Exam |
20% |
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4. |
Final Exam |
30% |
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週次 |
日期 |
單元主題 |
第1週 |
9/22 |
Overview: Transnational Enterprises and Global Economy |
第2週 |
9/29 |
What Business Are We In: Evolution of Management Education and International Business Studies
Write-up Assignment:1
IB curriculum at U of South Carolina:
https://www.sc.edu/study/colleges_schools/moore/study/international_business/index.php |
第3週 |
10/06 |
Environmental Challenges to Globalization |
第4週 |
10/13 |
Managing National Differences in Global Economy (I) |
第5週 |
10/20 |
Managing National Differences in Global Economy (II)
Case: Global Wine War 2015: New World versus Old
Write-up Assignment:2 |
第6週 |
10/27 |
Globalization and its Impacts: Is the Earth Flat?
Case: Ingvar Kamprad and IKEA
Write-up Assignment:3 |
第7週 |
11/03 |
Developing Strategies for Globalization
Case: Levendary Café: The China Challenge
Write-up Assignment:4 |
第8週 |
11/10 |
Entry and Expansion Strategies of MNE’s
Write-up Assignment:5 |
第9週 |
11/17 |
Mid-term Exam |
第10週 |
11/24 |
Organizational Challenges to Globalization |
第11週 |
12/01 |
Developing Organizational Capabilities of MNEs
Case: Kent Chemical: Organizing for International Growth
Write-up Assignment:6 |
第12週 |
12/08 |
What do Global Managers do? |
第13週 |
12/15 |
Managing Roles, Responsibilities, and relationships in MNE’s
Case (Role Play): BRL Hardy: Globalizing an Australian Company |
第14週 |
12/22 |
Management Challenges to MNEs Country Manager
Case: Silvio Napoli at Schindler India (A)
Write-up Assignment:7 |
第15週 |
12/29 |
MNE’s and Global Society
IKEA - 關懷人群、維護地球
https://www.ikea.com.tw/zh/about/people-and-planet
Case: IKEA’s Global Sourcing Challenge: Indian Rug and Child Labor (A) (Text: Case 8-1)
Write-up Assignment:8 |
第16週 |
1/05 |
Final Exam |
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